

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Explore NowIn 2001, Jimmy Wales published the first article on Wikipedia, a collaborative effort that began with a promise: to democratize the spreading of knowledge, monopolized by the elites for centuries. But is Wikipedia really a utopia come true?
Explore NowA documentary following the civil rights movement and how the media, in particular the burgeoning TV, was used to fight for equality in the 1960s. From Selma to Charlottesville, we also see how modern activists use today's technology to continue fighting injustice today.
Explore NowDocumentary sequel that offers a close-up look into the personal lives of the legendary porn stars who've survived the test of time and influenced popular culture. Blends rare interviews with erotic clips and additional appearances by Whoopi Goldberg, Steven Soderbergh and a host of adult stars, directors and trendsetters.
Explore NowThe first feature-length documentary that fully explores how the toxic social and political Canadian context after 1968 created some of the most nihilistic and imaginative Canadian cult films of the 1970s and 80s and beyond.
Explore NowThe works of Marcel Pagnol are a veritable monument of French cultural heritage. Based on previously unseen archive material, film extracts, novels, plays, interviews and letters, the film pays tribute to the major author and popular filmmaker, who made his life a work and his work a life's project.
Explore NowA story of the LGBT struggle from the 1960s to the present, after the Stonewall riot sparked the militant action in New York that was to spread around the world. From San Francisco to Paris via Amsterdam, between the first Gay Pride, the election of Harvey Milk, the French "decriminalization", the AIDS epidemic and the first homosexual marriages, these few decades of struggle are embodied through numerous testimonies of actors and actresses of this revolution rainbow.
Explore Now









