Jedi Junkies
The Force Is Strong With Them
5.9
|2010|75 minA film about the world's most dedicated Star Wars fans. From lightsaber wielding martial arts academies to a filmmaker who built the world's only life-size Millennium Falcon, from a Monster Garage-esque sculptor whose professional livelihood is building custom lightsabers to metal-bikini wearing dancers who embody Slave Leia, the film offers viewers a rare glimpse into rabid fans' personal and professional self expression that borders on obsession.
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The Codes of Gender
6.5
2010The Codes of Gender
2010
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
